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CATEGORY: X Factor | 27.09.2012 | 16:18

"The X Factor Improves Again in the Overnight Ratings"

Whereas "The X Factor" took significant flack for not delivering big ratings for it´s season premiere, which featured the debuts of judges Demi Lovato and Britney Spears, its week-to-week growth has to be worthy of some praise.

Though the variation in the overnights might not speak to performance in the adults 18-49 demographic, such metered market reports do have the show again rising over last week.

According to TV Media Insights, Wednesday´s episode, the first to take on originals from ABC, delivered a 7.0 rating. That marks an improvement from last week´s 6.7.

"Modern Family" is certain to rank as the night´s top-performer in adults 18-49, but from all indications, "X Factor" will be right behind.

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